In this episode I try to take our understanding of the psychology of creativity to the next level and then apply our understanding to the issues of the management of creativity and innovation. It’s probably my mad hubris and arrogance…. but I kind of feel like my understanding of the subject goes a little beyond anything that’s currently out there… And so I guess this episode is a little adventure into that understanding.. which can potentially be a mind bending adventure.. Which, at least for me, is what it’s all about…. basically my view is that the status quo of our society.. or what, as of 2006 / 07? Is a society that values certain things, and doesn’t value other things.. and as a result modern folks understanding of this stuff.. in terms of the needs of the coming age, is a little handy capped.. and so I talk a little about how to transend these limitations.

For further reading I’d recommend to you.. Richard Florida and his stuff on “The Rise Of The Creative Class.” He talks about how the new commodity of value is creative content. And of course.. what would our show notes be without links? Sure.. some of it’s the usual suspects.. but, I’m sure you can digit:

Management Theory
Management Science

Psychoanalysis
Buddhism

David Weinberger’s Blog
Newtonian physics
Entropy
Mechanistic Materialism
Neuroscience
Brain Chemistry
Brain Imaging

Nietzsche
Beyond Good And Evil
On The Genealogy of Morals

Economics
American Pragmatism
Moral Economy
Industrial Engineering
Frederick Winslow Taylor

And did I mention that the music is from my album Viveka? It’ll be out one of these days.

 

 ABC "3" They Psychology of Creativity (part 2): Matt's Solo and into the Management of Creativity [40:18m]: Play Now | Play in Popup | Download

The podcast is having RSS trouble, here’s what’s going on: Basically RSS stands for really simple syndication, or at least that’s one of the things it stands for.. and RSS is central to how podcasts and blogs work. Basically the podcaster / blogger puts out an RSS feed, and the reader / audience subscribes to that RSS feed via a podcatcher / rss reader. What’s happening now is I’m trying to get the asymmetric biz cult rss to go into iTunes, but iTunes is telling me that there are no episodes on the Asymmetric Biz Cult RSS feed.. which, as it happens, isn’t true.. So why might this be?

The other issue is that I’m trying to host multiple podcasts via the same pod host. A pod host being a place where I put the files that come to you via the RSS feed… Is this all making sense? Ok.. so..

I’m hosting my podcast on libsyn. Libsyn seems to be the most popular podcast host going.. So all our files are up there. Libsyn creates an RSS feed that we then put in to feedburner. Feed burner is basically what we are using to keep statistics on our podcast subscribers, and what have you… On AsymmetricBizCult.Com we have a script that redirects the Asymmetricbizcult.com/podcastfeed.xml to the feed burner feed… and this is how our whole rss system is working…. and basically we are having RSS formating troubles.. which probably has to do with issues of libsyn.

Originally my plan was to create AsymmetricBizCult.com from scratch, to use as a work sample.. to help me get work in web design… But now I’m hearing that the best way to move forward is probably to host a blog on AsymmetricBizCult.com.. inside of which you can put these special plug ins.. that basically create an RSS feed.. and point back to your podcast’s media files, where ever they might be hosted…. Which requires me to somewhat radically re-conceptualize my job. Basically, if this is what I’m doing, then my job is just to design a custom CSS file.. which will control the look / visual design of the site / blog.. (and latter I’ll create a Flash front end to the whole thing)

To do this I’ll have to install the blog software on my Mac.. To do that I may have to install / upgrade my PHP module to version 5.. And then work with the software on my computer as a test server.. and maybe modify the blog engine to suit my needs… all this before I can get my RSS issues straightened out.

Well.. I want to get the ball rolling on this website / podcast as quickly as possible.. so what I’m going to do is monkey around with libsyn and feedburner to try and get the RSS suitable for iTunes.. from there we’ll keep putting out episodes.. while I work on version 2 of AsymmetricBizCult.com… and then once I go live with version 2… you may or may not find that your podcatcher re-downloads all the old episodes… So you may want to make sure that your podcatcher only downloads the most recent episodes from the feed.. so that I don’t hit you with redundant files.

So basically this episode of our podcast is just giving you a heads up as to what’s going on with our podcast. And with that, I want to thank you for your patience…

 

 ABC Episode 2.4: The RSS Problem [15:20m]: Play Now | Play in Popup | Download

So we try to cover the subject of the psychology of creativity: How do you unlock your creative potential? We talk about the ideal situation for realizing your creative potential.. juxtaposed with the actual life path of Evan and Matt, and there particular struggles at creative realization.. And towards the end we talk a little bit about the challenges of managing creativity.. versus the challenges of other sorts of management.

Along these paths we touch on the works of Carl Jung, Sigmund Freud, Joseph Campbell, Abraham Maslow, and even Peter Drucker. We talk a bit about Shamanism, Psychedelics, and Buddhism.. the psychology of fine art and commercial art.. in terms of process… touch on industrial engineering and systems theory…. and on and on it goes.

Here’s some of the links to more information about stuff mentioned in this episode:

JP aka Jamaica Pain Massachusetts
Mass Art aka The Massachusetts College of Art
SIM aka Studio of Interrelated Media
Boston Media Makers
Shrink Wrap Radio
HBR IdeaCast (From Harvard Business School Publishing)
Floss Weekly
Entrepreneurial Thought Leaders (From Standford University)

Social Networking
The Hero With A Thousand Faces

Here’s the link to the Matt Searles Podcast episode on “Jung’s Encounter” with the collective unconscious.

Another episode worth listening to is the episode where I explaine what I mean when I say I’m a “Mystic Prophet Philosopher artist,” which has meaning for our conversation on the psychology of creativity.

 

 ABC Episode "2": On the Psychology of Creativity (Part 1) [51:04m]: Play Now | Play in Popup | Download

This is “the experimental episode:” We had some ethnic instruments and an acoustic guitar and tried to create a podcast while we all jammed and tried to talk about “stuff.” We fell off track, and did our best to recover.. It’s an episode that’s entertaining to us.. we hope you’ll enjoy it to. We sorta play the court jesters of New Marketing..

Host links: Matt Searles’s website is mattsearles.com, and then there’s his myspace at myspace.com/mattsearles. Evan, aka New Ape V, can be found in myspace.com/newapev… Mark Hanser has a website at markhanser.com (the pinnacle of 2001 html design) and his myspace is myspace.com/lionboy

Mentioned in this podcast: We talked a little about Casecamp, which is a marketing unconference.. Casecamp SL had just taken place in Second Life… Which took place on Crayonville, the Second Life headquarters of the New Marketing company Crayon…. It featured a number of viral marketing case studies… I try to talk about these in the podcast.. but we barely get through the 101 of the subject. As we conceive of New Marketing to be a somewhat central theme to our podcast, here are some links to some of our favorite podcasts that cover the subject better then we do here:

www.acrossthesound.net
www.forimmediaterelease.biz
www.managingthegray.com
www.insidepr.ca
www.twistimage.com/blog
www.themshow.com

These podcasts are more or less your ticket to ride.. or to put it another way.. they’ll give you the basic understanding of new marketing that you need… in order to make your creative vision happen.. What we, at Asymmetric Biz Cult are trying to do.. is to try and translate this sorta thing into a somewhat guerrilla orientated approach, which we’ll hopefully be getting into more in future episodes.

 

 The Asymmetric Biz Cult Episode 1.5: The Experamental Episode: Meet The Cult [31:28m]: Play Now | Play in Popup | Download

Well this is our first effort on trying to figure out what we are doing.. the adventure of figuring this out is probably what it’s all about… So we go so far as to talk about aesthetics.. in relationship to a James Joyce and a Thomas Mann… We also talk about surrealism and dada, and its relationship to our work.. Which of course veers off into the subject of psychedelics… Ken Kesey, Hunter S Thompson, The Electric Acid Cool Aid Test.. I mention a blog entry I had done on Timothy Leary… which you might wanna check out..

This all relates to our personal stories.. our adventures at Mass Art, my adventures in SIM… inside of which we talk a little about illustration, graphic design, and painting.. there differences, and a bit of the psychology of them…

From here we venture off into the “new epoch” which is a lot to do with what I’m calling the “age of the guerrilla’s” which is what this podcast is supposed to kind of help tune you into…. I mean this is what we think is really exciting.. This idea that inside of a new existential relationship to the market place a new art form will become possible.. an art that is more serious.. perhaps more avant guard.. this kinda thing; uncompromising.. this is what we are fundamentally trying to enable… this is what we are trying to get into the vanguard of… And really this is the center of it all..

In doing this we touch on the democratic strategist Joe Trippi.. who was an important part of the Dean campaign of 2004…. was that the proper year? I believe we must mention David Weinberger.. (From who’s JOHO blog I first found out about podcasting) who was a part of that campaign and did an amazing presentation on blogging that you can check out as a part of C-Span’s Digital Futures series… We talk a little about ideas like “the long tail” and um… I even go so far as to talk about the Pentagon Grand Strategist Thomas Barnett… all of which having to do with the “guerrilla epoch” thang.

I’m not sure how.. exactly this came about. . but I know that somewhere in there I touched on Terry Gilliam (on of my favorite directors) and his
film Brazil…

 

 Asymmetric Biz Cult Episode 1: Who We Is [43:42m]: Play Now | Play in Popup | Download