Coming up shortly in the podcast is a series of episodes on music production. As a part of entering into this area I thought it might make sense to share some of my adventures in music production… In part because it might help give you a road map that might, in one way or another, be instructive to your own adventure. And of course.. don’t be afraid to ask questions… (url @ gmail.com)

So, allow me to give you the story of the ISO Egg production:

1. On the Philosophy of Production:

ISO is a horribly flawed piece of music… as I listen to it today I can see in it what I take to be a certain brilliants… it sounds to me like “out sider art.” Outsider art would be art that is not produced by “the in crowd.” It’s all wrong from the vantage point of established thinking on anything.. and there in lys it’s brilliants to my ears.. There is a kind of experimental exploration… of things that the in crowd’s morality, to put it a certain way, keeps them from exploring…. What strikes me as brilliant about it is that.. even in the world of what is horribly wrong with it.. it’s like some… . its like a voice from far far out there… speaks to us from this other reality.. truths that our reality, perhaps, wouldn’t quite get.

Latter:

As of my writing this I’m listening to Cornel West’s Democracy Matters. To get a feel for what sorta public intellectual West is, you can watch an interview with him for Book Notes on his Cornel West Reader, by clicking here. Democracy Matters is one of my favorite books of West’s as it gives me hope for democracy.. it wrestles with the darks side of “The American Empire.” This is a somewhat long and complicated story.. that would seem to swerve far away from our subject of music production.. but it speaks to the question of art.. Basically.. in West’s views you have these two posing strands which he calls the Constantinian and the Prophetic traditions.

Basically the Roman Emperor Constantine made Christianity the official state religion… Where as traditionally Christianity was suspicious of power (having the living embodiment of your God dying on a Roman cross will do that to a people.) Constantine’s assimilation of Christianity into the Roman Empire was at least in part a way of dealing with the rise of a political threat to the empire.. aka Christianity. (Which the trusty Roman cross, apparently, wasn’t quite powerful enough to put down.) So, as with anything else that started as a good thing, the story goes that Christianity was forever corrupted by the power influx made possible by Constantine. The prophetic Christian tradition.. the sorta thing you’d find in the Gnostics… with there Gospel of Thomas and what not… had a more buddhist idea about the nature of Christ then the one we’ve generally grown familiar with. Without getting too deep into this, basically the ramifications of these sorts of ideas is that the prophetic tradition is less able to be assimilated into power.. less given to a situation of power concentration.. more interested in a kind of “freedom of religion.”

The tension of these two traditions, West see’s at the center of “Democracy Matters.” We see the constantinian tradition embodied in the George Bush administration, in various strands of Christian Fundamentalism.. and any place where we see an American Imperialist / nihilist tradition masquerading in Christian garb.

That I use the tag line “America’s Favorite Mystic Prophet Philosopher Artist” ought to tell you something of where I stand in these things. My relationship to concepts of right and wrong with things like production values.. are an expression of a prophetic longing.. and to some extent ISO EGG becomes my cross baring..

All of this is terribly complicated and I don’t think I could quite explain it all here.. But there is a sense where I am rethinking everything from music composition, production, business, etc.. in part in order to find a new existential relationship between art and market place, with artist and market place.. in light of social media… That is, what we are talking about as central in all of this social media stuff, it seems to me.

To further talk about this I’d like to link to an episode of “Philosophy 6, God, Man, and Society in Western Literature” which is a course given at Berkeley.. In particular Tue 3/6 Gospel of John. Where we learn about “reconfigures and Articulators.” ISO Egg is my attempt at reconfiguring… the challenge we face in listening to it.. is that there are no articulators. So I may just seem crazy…

The Technology Used:

As far as I am able to understand ISO Egg was finished off in 2001. It was made on a G4 Power Mac.. in OS9. With Cubase (Digital Audio Workstation), ReBirth (early virtual synthesizer / pattern sequencer / drum machines, effects), Reason (sorta like a more powerful version of ReBirth), Unity DS-1 (Software Sampler), the LMR-4 (Drum Sampler), The Waldorf Attack (percussion synth), Model E (analog synth emulation).. all of which are virtual synthesizers that run on your computer.. Also, there was a digitech guitar effects processor on my guitar.. a motu 828 audio interface… the Korg NS5R synth modual, and the Kawai GMega synth module.. an Epiphone Les Paul… and Pluggo (effects software)… and there’s probably some other odds and ends.

Artists, Influences, and people depicted in the show.

Def Leppard
Megadeth
Black Sabbath
Ozzy Osbourne
Jake E Lee
Zakk Wylde
Rhandy Rhoads
Frank Zappa

Scott Dakota (who’s currently in the Valhalla Kittens)

Matt Sencio — I was having trouble finding a good link on Matt.. but he is mentioned on this wikipedia thing for The David Lee Roth radio show..

John Sencio

Joe Maneri
Mat Maneri

And I suppose we’ll leave the madness at this!

Track List:

ISO “The Place”
Likes it Rough
This One’s For the Kiddies
Ed Speaks
Walls
Rock and Roll-E
Journey
In The Woods
A Star Is Born
Little Fairy Boats
Funk-A-Delica
Alien Wake Up
Y God Lets Evil Roam Free
Space Out

 

 http://cdn.libsyn.com/mattsearles/ABC9_ISO_EGG__The_Passion_of_Matt_Searles.mp3 [69:20m]: Play Now | Play in Popup | Download

The subject of corporate culture is pretty close to the subject of industrial psychology… and what we do, a little bit, is explore the relationship between the “corporate culture” that folks work in, and the sort of out put that becomes a kind of systemic result of that culture…. On this journey we explore the issues of the creative process, and how culture can impact that process.. we do this in a way that is to suggest how you organize your life has a lot to do with what you produce.. we try to make this connection… that how you organize your life, in a sorta of introverted sense, is a mirror of the issue of corporate culture.. or that corporate culture is a kind of “extroverted manifestation” of this… and we attempt to take this all the way into a certain mystic perspective..

 

 ABC 8 Corporate Culture : Kinda Sorta [31:16m]: Play Now | Play in Popup | Download

What exactly is elitism? Perhaps elitism has a bad rap? I take a somewhat technical view of elitism… (which is a little different then just the arrogant dick.) Basically this podcast is in defense of social hierarchy in the social media space (as well as others spaces) My view is that there are systemic forces that lead different people into leadership position in different areas. It might be that we are all leaders in one or another space in our lives. Maybe you are an opinion leader among your friends about issues of politics, what good music is, or who knows what.. In these places you are a leader among the folks of your social networks..

I don’t really go into this, but there’s a sort of interface between this way of thinking and social biology……. this related to things like “idea market places” self organizing systems, and what have you.

There is a natural tension in America between the political sense where in “we are all equal,” and the economic sense where inequality is at the heart of what drives markets. At the heart of Asymmetric Biz Cult is an exploration of new possibilities for the existential relationship between artist and the market. So the notion of “elitist apologetics and the new hippy capitalists” is clearly at the center of what we are trying to explore…. which is to rethink this…

Basically social economic hierarchy, of its self, is perhaps not bad, is my view… its just that all too often it is not an expression of meritocracy…

For further reading:

Apologetics
Peter Drucker
Tom Friedman on Wikipedia
A Tom Friedman article in Wired on the world’s Flatness
Adam Smith

 

 Elitist Apologetics and The New Hippie Capitalists [53:10m]: Play Now | Play in Popup | Download

I suppose this episode ought to be dedicated to Franklin McMahon.. who’s Media Artist Secrets was an influence on me doing this podcast.. and doing an episode on self doubt just somehow reminds me of something he would do.

This episode ends up being a fairly deep episode where we explore the roll self doubt plays in forming our consiousness decision making process. We, as you might expect at this point, do this via a journey into Psychoanalysis, Jungian Psychology, Buddhism, Nietzsche, and other fun stuff.

At a particular point in out journey we take a look at 3 musical school of thought.. Lets call it the “old school classical music” Jazz, and Chance based composition.. here’s some fun links that add to this conversation:

John Cage Indeterminacy
Modalism in Jazz
Stochastic Music
Algorithmic Composition

Jazz

Sun Ra
John Zorn
Xenakis
John Cage

The Wheel of Fortune
For the business types in the audience, I should like to suggest that since musical composition is about “organizing sonic elements” studying composition can teach us something about business management.

 

 Asymmetric Biz Cult Episode 6.2.1: Self Doubt [36:50m]: Play Now | Play in Popup | Download

An Over View

In this episode we try and give you the Art School 101 which is to talk a little bit about color theory, some of the basic elements of design, how to draw realistically, what sorta art making software tools are out there, and things of this nature. We believe that with a little dedication anyone who wants to, can become an artist, can do commercial design, and can be a fine artist… or that talent is something that we are all in possession of, its just a question of developing.. and we try to show you the path to developing these talents and skills to be a great artist.

Even if you don’t aspire to being a visual artist, we think this episode can have value for you. This podcast can help you communicate more effectively with artists and designers, as to think visually.. it can also help you to appreciate art a little more then you might have been able to otherwise..

If you are a visual artist we hope you’ll at least find the entertainment value in listening to Evan and myself (Matt), try and talk about what it takes to become a serious artist…

This episode is founded on some ideas, about identity and divisions of labor, that I believe to be prophetic in nature in the sense that I believe we are talking about a part of the skill sets you might be in need of tomorrow, once disruptive technologies have radically shift conventional notions of reality and labor divisions. At the moment of time that I write these words, it seems to me that to make statements like this you have to be a little crazy.. because of how at odds with the current conventional notions of reality some of these statements, but we believe if you stick with us, you’ll eventually come to know we weren’t crazy after all.

Color Theory:

Here’s a good wikipedia article on color theory.

The PhotoShop / Adobe Color Picker Graphic

This is by far my favorite color picker as it works in a way that helps to facilitate how I think about color when doing design work. The big Left Hand Square.. From left to write shows the range of saturation for a color, while up and down shows you the value.. or from dark to light… Next to this big square we can long rectangle that shows you what hue we want to work with.. Focusing on just these two areas, working with this color picker, is how I developed my ways of working with color..

Color Ecology Graphic

I made this little graphic to illustrate the issue of color ecology, as we talk about it in the podcast. The gray background is a “neutral gray” meaning that it doesn’t have any color in it; it is a pure gray about half way between white and black, and as such is most sensitive to the ecology issue. When you look at a color against this gray you will best be able to see that color.

Interestingly, whatever color you put next that grey, will turn the grey into its opposite / compliment… So red will make it look green, yellow will make it look purple, green will make it look red, and blue will make it look orange. You will notice that where the grey meets the red, the line of that articulation is it’s self seems almost 3 dimensional, or it all most feels like its vibrating a little bit. This is the effect of simultaneous contrast.. this is what happens when red buts up against green.. the red is making the grey next to it look, in an extremely subtle way, green… You will also notice that where the red overlaps the yellow, the green, and the blue.. the red seems to subtly shift in color.. In this way we can see how “the color ecology of a painting or graphic” influences our sense of what color we are looking at.

Software

Photoshop $650 — Photoshop is the grand poe bah master digital bit map graphics editor / creator / etc.

Photoshop Elements $80 — Evan seemed to think that elements was “essentially” PhotoShop.
I’m not sure if I agree.. yes, the core functionality of PhotoShop hasn’t really changed all that much since its very early days.. and I’m sure elements captures that.. But if you are a serious digital graphics person.. my feeling is Elements probably doesn’t cut it.

Illustrator $500 — Illustrator is what we call a “drawing program” that centers around “Vector
Graphics.” Illustrator, like Photoshop, is a must have for all serious graphic designers. It’s a little more difficult to come to grips with then photoshop, but don’t let that discourage you.

Fireworks $300 — Fireworks is a graphics program that specializes in web graphics. Fireworks combines bitmap and vector graphics editing, creation, and manipulation.. is all you need for web optimization.. it even writes code for you.. (although not the cleanest code, from a developers perspective.)

Next we are going to talk a little about the “Bundles.” If you’re serious about working with digital graphics, there is no question that you need PhotoShop and Illustrator, which will cost you well over $1000. On the other hand you could look at a bundle like Adobe’s CS2 Standard.. which not only includes Illustrator and PhotoShop for under $1000, but throws in InDesign along with a few other odds and ends.

If you are doing graphic design for print, not only do you need Photoshop and Illustrator, but you also need a desktop publishing program, like Quark or InDesign… so you can see how this bundle becomes really attractive.

Adobe Creative Suite 2 Standard $900 (includes Photoshop, Illustrator, InDesign, and some other odds and ends.)

The Next bundle to look at is “SC 2.4 Premium.” Essentially its the same as the standard edition plus GoLive, Dreamweaver and Acrobat. The question for you is “is that worth the extra $300?” The answer is probably.. GoLive and Dreamweaver are essentially redundant… They are both program you use to put together websites… so graphic design for the web.. Dreamweaver is probably the better of the two, and GoLive is about to be discontinued.. Acrobat is a very neat kind of authoring program, for authoring things like e-books, brochures.. and what have you.. You can now even put 3D content into Acrobat PDFs..

My feeling is, if you are looking to be a graphic designer who works in interactive design.. you probably want to go this way, at least.

Adobe Creative Suite 2.4 Premium $1200 (includes Photoshop, Illustrator, InDesign, GoLive, Dreamweaver, Acrobat, and some other odds and ends.)

Adobe’s Web Bundle is.. The whole Photshop, Illustrator, InDesign, Acrobat thing, plus Dreamweaver, Fireworks and Flash. In my view, if your serious about interactive design for the web, you probably want Flash in your tool box, and Fireworks in not undesirable. I suppose the question is, “is the web bundle worth $700 more then the Premium bundle?” and I think… Flash Professional’s list price is $700.. so you know.. you do get Fireworks and other odds and ends like Contribute and Flash Paper but.. I think we are, at this point, getting into the world of overkill a little bit. I mean one thing I can tell you.. if you haven’t worked with these tools before.. it’s going to take you more then a year to become proficient with them all… And now for something different… Painter. Painter costs around $430, and what is really powerful about Painter is that it’s a digital tool for emulating “Traditional / Natural Media techniques,” which is to say things like oil painting, charcoal, water colors, etc.. I LOVE painter… It can give you results that no other program can come close to.. and its great for sorta distinguishing your work from the pack.

The last tool we want to talk about is Gimp. You can find out more about Gimp here. I don’t know too much about Gimp, accept that its free open source software, that’s.. well basically its a graphics program that specializes in creating graphics for the web. Because its free, its probably a great
place to start off. Finally Evan mentioned a place on Apple’s website where you can find free downloadable stuff.. well, here’s the link.

Artist’s mentioned:

Roy Lichtenstein
Roy Lichtenstein… see some of his work
on Goggle here.

Roy Lichtenstein on
Wikipedia here.

And, of course, we have to mention the
Roy Lichtenstein Foundation.

Pablo Picasso

Pablo Picasso on Wikipedia.

The Official Pablo Picasso website.

Further reading / listening / viewing

I haven’t had any luck finding any good books on the subjects talked about here… or at least I’m not remembering the classics of the fields.. I did, however, find a book in my personal library that is a classic on the 101 of Interactive Media Design. It’s a book called MTIV: Process, Inspiration, and Practice for the New Media Designer by Hillman Curtis.

Hillman curtis is a New Media leader.. who’s work I respect a great deal. Check out Hillmancurtis.com for some very interesting and exciting work… I’m a particularly big fan of his artist documentary series.

 

 ABC 5: You Can Be A Visual Artist [50:36m]: Play Now | Play in Popup | Download

We take an interesting look at branding, new media, internet strategy, business strategy, and all kinds of crazy stuff.. What’s interesting about this episode, in my view anyway, is that it’s branding in light of disruptive technologies… which is, dare I say, interesting stuff. See I have certain contentions about how branding is likely to change inside of the social media space… to use slightly vogue-ish buzz phrasing.. My contentions enter into the “prophetic,” in the sense that they supply an analysis of the systemic forces of our world and how the “disruptions” would effect the systemic.. and how the systemic effect the human. My analysis takes us through the fields of psychoanalytic theory, globalization, industrialization, the French revolution, comparative mythology, philosophy, politics, as well as business management, marketing, and branding.. With this analysis we paint a new picture of new possibilities… that’s probably a little unlike anything you’ve quite encountered before… even if you’re an expert in some of these areas.

This might be a part one of a 3 part series:

We talk about the notion of people building there identity around brand identification, which has a particular relationship to post modern ideas of identity as well as race matters. The modern, most enlightened, ideas of race talk about race as being more about ethnic identity then biology. Understanding the roll identity plays in our lives is therefor probably important for how we think about brands, and so an exploration of this stuff would seem to make considerable sense for a follow up episode.

When one takes a good look at psychology types one can say the sort of metrics which we inherit from the legacy of a Newtonian based industrial engineering, and management science is a “mature expression” of certain psychology types. (mainly an extroverted thinking sensation type.) So that the way we think about things like brands and brand management, along with business more generally, is not really an expression of a “whole person.” (what of introversion, feeling, and intuition?) When one understands the natural way the psyche works to seek equilibrium, one understands there being a certain gravity in the human psyche that suggests a movement towards underrepresented psychology types.. So, as a for instance, instead of relying entirely on a metrics based analysis, maybe we look deeper into intuition insides of certain contexts… So what I’m interested in is how can we evolve “the other half” of our beings, for strategic advantage.

All of this is tipified when you look at the issues of the psychology of the fine artist and commercial artist’s process. Essentially, what would Salvador Dali’s, Max Ernst’s, or John Cage’s approach to the issue of branding be if branding was there painting / composition?

It just so happens that the branding process for Asymmetric Biz Cult has been a process of a dialog with the unconsious, which is very similar to the sort of process you would find in surrealism. It’s exactly what we see in the work of Jackson Pollock. This seems to me, interesting… if amazingly out there and experimental.

For further reading we recommend:

Gurrilla Publicity
The Unusually Useful Web Book
And of course Nietzsche’s Thus Spoke Zarathustra, (particularly the chapter on the three Metamorphosis of the Spirit.)

Some of the Leftist cannon:

Thedore Ardono
Michel Foucalt
Karl Marx
Noam Chomsky
Howard Zinn
Cornell West

You might also like to check out this linke on brand management.

I put these guys in because they to provide us with a certain cultural critique that I think is valuable for thinking about disruptive technologies.. which might sound utterly bizarre but.. you might be surprised.. For instance Foucualt very good at talking about power relationships.. fundamentally social media seems to me to be about power diffusion.. Howard Zinn and Cornell West will often talk about collective action as a force for social political change… which social media empowers. Theodor Adorno and Noam Chomsky have talked about how the media, and power, control the flow of information through our culture / society.. understanding there critiques can help us to understand what happens when that control breaks down. Tom Friedman has suggested that Karl Marx’s Communist Manifesto predicted certain aspects of modern Globalization… So wether or not your own political temperament has to say about the value of the American Left’s intellectual foundations, it does seem that these foundations to have some value for trying to figure out where to skate so that we might meet the puck at that future date…

How’s that for a New Hippy Capitalism?

For podcasts I have 2 amazing recommendations:

The Managing the Gray episode on Channel Fragmentation and Brand, with Guest Host Chris Penn (Episode 19)

Entrepreneurial Thought Leaders Podcast on What I Wish I Knew When I Was 20.

I also recommend Design Matters, on the intersection of branding, graphic design, and culture.

 

 Asymmetric Biz Cult Episode 4: A Look At Branding [53:30m]: Play Now | Play in Popup | Download

In this episode I try to take our understanding of the psychology of creativity to the next level and then apply our understanding to the issues of the management of creativity and innovation. It’s probably my mad hubris and arrogance…. but I kind of feel like my understanding of the subject goes a little beyond anything that’s currently out there… And so I guess this episode is a little adventure into that understanding.. which can potentially be a mind bending adventure.. Which, at least for me, is what it’s all about…. basically my view is that the status quo of our society.. or what, as of 2006 / 07? Is a society that values certain things, and doesn’t value other things.. and as a result modern folks understanding of this stuff.. in terms of the needs of the coming age, is a little handy capped.. and so I talk a little about how to transend these limitations.

For further reading I’d recommend to you.. Richard Florida and his stuff on “The Rise Of The Creative Class.” He talks about how the new commodity of value is creative content. And of course.. what would our show notes be without links? Sure.. some of it’s the usual suspects.. but, I’m sure you can digit:

Management Theory
Management Science

Psychoanalysis
Buddhism

David Weinberger’s Blog
Newtonian physics
Entropy
Mechanistic Materialism
Neuroscience
Brain Chemistry
Brain Imaging

Nietzsche
Beyond Good And Evil
On The Genealogy of Morals

Economics
American Pragmatism
Moral Economy
Industrial Engineering
Frederick Winslow Taylor

And did I mention that the music is from my album Viveka? It’ll be out one of these days.

 

 ABC "3" They Psychology of Creativity (part 2): Matt's Solo and into the Management of Creativity [40:18m]: Play Now | Play in Popup | Download

The podcast is having RSS trouble, here’s what’s going on: Basically RSS stands for really simple syndication, or at least that’s one of the things it stands for.. and RSS is central to how podcasts and blogs work. Basically the podcaster / blogger puts out an RSS feed, and the reader / audience subscribes to that RSS feed via a podcatcher / rss reader. What’s happening now is I’m trying to get the asymmetric biz cult rss to go into iTunes, but iTunes is telling me that there are no episodes on the Asymmetric Biz Cult RSS feed.. which, as it happens, isn’t true.. So why might this be?

The other issue is that I’m trying to host multiple podcasts via the same pod host. A pod host being a place where I put the files that come to you via the RSS feed… Is this all making sense? Ok.. so..

I’m hosting my podcast on libsyn. Libsyn seems to be the most popular podcast host going.. So all our files are up there. Libsyn creates an RSS feed that we then put in to feedburner. Feed burner is basically what we are using to keep statistics on our podcast subscribers, and what have you… On AsymmetricBizCult.Com we have a script that redirects the Asymmetricbizcult.com/podcastfeed.xml to the feed burner feed… and this is how our whole rss system is working…. and basically we are having RSS formating troubles.. which probably has to do with issues of libsyn.

Originally my plan was to create AsymmetricBizCult.com from scratch, to use as a work sample.. to help me get work in web design… But now I’m hearing that the best way to move forward is probably to host a blog on AsymmetricBizCult.com.. inside of which you can put these special plug ins.. that basically create an RSS feed.. and point back to your podcast’s media files, where ever they might be hosted…. Which requires me to somewhat radically re-conceptualize my job. Basically, if this is what I’m doing, then my job is just to design a custom CSS file.. which will control the look / visual design of the site / blog.. (and latter I’ll create a Flash front end to the whole thing)

To do this I’ll have to install the blog software on my Mac.. To do that I may have to install / upgrade my PHP module to version 5.. And then work with the software on my computer as a test server.. and maybe modify the blog engine to suit my needs… all this before I can get my RSS issues straightened out.

Well.. I want to get the ball rolling on this website / podcast as quickly as possible.. so what I’m going to do is monkey around with libsyn and feedburner to try and get the RSS suitable for iTunes.. from there we’ll keep putting out episodes.. while I work on version 2 of AsymmetricBizCult.com… and then once I go live with version 2… you may or may not find that your podcatcher re-downloads all the old episodes… So you may want to make sure that your podcatcher only downloads the most recent episodes from the feed.. so that I don’t hit you with redundant files.

So basically this episode of our podcast is just giving you a heads up as to what’s going on with our podcast. And with that, I want to thank you for your patience…

 

 ABC Episode 2.4: The RSS Problem [15:20m]: Play Now | Play in Popup | Download

So we try to cover the subject of the psychology of creativity: How do you unlock your creative potential? We talk about the ideal situation for realizing your creative potential.. juxtaposed with the actual life path of Evan and Matt, and there particular struggles at creative realization.. And towards the end we talk a little bit about the challenges of managing creativity.. versus the challenges of other sorts of management.

Along these paths we touch on the works of Carl Jung, Sigmund Freud, Joseph Campbell, Abraham Maslow, and even Peter Drucker. We talk a bit about Shamanism, Psychedelics, and Buddhism.. the psychology of fine art and commercial art.. in terms of process… touch on industrial engineering and systems theory…. and on and on it goes.

Here’s some of the links to more information about stuff mentioned in this episode:

JP aka Jamaica Pain Massachusetts
Mass Art aka The Massachusetts College of Art
SIM aka Studio of Interrelated Media
Boston Media Makers
Shrink Wrap Radio
HBR IdeaCast (From Harvard Business School Publishing)
Floss Weekly
Entrepreneurial Thought Leaders (From Standford University)

Social Networking
The Hero With A Thousand Faces

Here’s the link to the Matt Searles Podcast episode on “Jung’s Encounter” with the collective unconscious.

Another episode worth listening to is the episode where I explaine what I mean when I say I’m a “Mystic Prophet Philosopher artist,” which has meaning for our conversation on the psychology of creativity.

 

 ABC Episode "2": On the Psychology of Creativity (Part 1) [51:04m]: Play Now | Play in Popup | Download

This is “the experimental episode:” We had some ethnic instruments and an acoustic guitar and tried to create a podcast while we all jammed and tried to talk about “stuff.” We fell off track, and did our best to recover.. It’s an episode that’s entertaining to us.. we hope you’ll enjoy it to. We sorta play the court jesters of New Marketing..

Host links: Matt Searles’s website is mattsearles.com, and then there’s his myspace at myspace.com/mattsearles. Evan, aka New Ape V, can be found in myspace.com/newapev… Mark Hanser has a website at markhanser.com (the pinnacle of 2001 html design) and his myspace is myspace.com/lionboy

Mentioned in this podcast: We talked a little about Casecamp, which is a marketing unconference.. Casecamp SL had just taken place in Second Life… Which took place on Crayonville, the Second Life headquarters of the New Marketing company Crayon…. It featured a number of viral marketing case studies… I try to talk about these in the podcast.. but we barely get through the 101 of the subject. As we conceive of New Marketing to be a somewhat central theme to our podcast, here are some links to some of our favorite podcasts that cover the subject better then we do here:

www.acrossthesound.net
www.forimmediaterelease.biz
www.managingthegray.com
www.insidepr.ca
www.twistimage.com/blog
www.themshow.com

These podcasts are more or less your ticket to ride.. or to put it another way.. they’ll give you the basic understanding of new marketing that you need… in order to make your creative vision happen.. What we, at Asymmetric Biz Cult are trying to do.. is to try and translate this sorta thing into a somewhat guerrilla orientated approach, which we’ll hopefully be getting into more in future episodes.

 

 The Asymmetric Biz Cult Episode 1.5: The Experamental Episode: Meet The Cult [31:28m]: Play Now | Play in Popup | Download